Overview

This course aims to equip intermediate copywriters with the skills to conceptualize, develop, and execute comprehensive 360-degree marketing campaigns. Students will learn to craft compelling narratives across various mediums, including TV commercials, radio spots, digital ads, and more. The course combines theory with practical application, emphasizing strategic thinking, creative ideation, and the nuances of writing for different channels.

Objectives

• Develop a strong understanding of the principles of copywriting and its role in integrated marketing campaigns

• Learn how to create consistent brand messaging across various platforms

• Master the process of ideation and scripting for different formats, including TV, radio, print, and digital

• Enhance presentation skills and client communication

• Execute a complete 360-degree campaign from concept to final copy

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Class Topics

• Lesson 1: Introduction to 360-Degree Campaigns

• Lesson 2: Crafting the Big Idea

• Lesson 3: Brand Voice and Messaging

• Lesson 4: Writing for TV Commercials (TVCs)

• Lesson 5: Writing for Radio Spots

• Lesson 6: Digital Copywriting: Social Media and Online Ads

• Lesson 7: Print and Outdoor Advertising

• Lesson 8: Email and Direct Marketing

• Lesson 9: Scripting for Video and Digital Content

• Lesson 10: Creating Campaign Presentations

• Lesson 11: Campaign Integration and Strategy

• Lesson 12: Final Project: 360-Degree Campaign Execution​​​​

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Course Levels

This is a professional level class only. No kids, youth, explore, or advanced levels are available. This is a module format class with two levels required for completion:

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LEVEL 1: BASIC CERTIFICATION

• This level has 12 classroom modules

• Each class meets once per week for 3 hours per class

• Total of 36 hours of class time to complete level 1

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LEVEL 2: PROFESSIONAL CERTIFICATE

• Completion of four presentations and one final project

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Experience Required

No previous experience required.

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Ages

Ages 17+ only

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Prerequisites

There are no prerequisite courses within the Catalyst curriculum.

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Cost

• €50 per class

• 12 classes in level 1 = €600 for the full course​

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Location

Classes are held in-person at our Kinostudio campus in Tirana, Albania

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Class Schedule

This is a night class held from 6-9pm during weekdays. Exact dates TBD.

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Class Size

​Maximum 15 students per class

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Language

All classes are taught in English

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Video Recording

Classes are not recorded for later use​

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Scholarships

​Scholarships are available on a limited basis to those who can demonstrate a financial need. To request a scholarship review meeting, please fill out the scholarship request form here.